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We are a proud Australian & Family Owned small business specialising in gorgeous essentials for your little loves. We personally design all our products to suit your bubs individual personality and style. Everything created is carefully, ethically handmade and designed with so much love!

This brand was created with my 2 beautiful children in mind, Sienna & Hudson. If you didn't already know, I have a passion for fashion when it comes to dressing my 2 children for the day. Over time my passion and creativity grew which made me want to hopefully inspire others who also love dressing their little loves!

Please feel free to sign up to my Newsletter to keep up-to-date on the latest releases, specials and promotions. Also by signing-up you will be first to hear about any new releases and promotions before they are advertised to the general public! 

I hope you love our products as much as we do!

I can’t wait to see your gorgeous babies in BABY O The Label!

Don’t forget to tag us on instagram! @babyothelabel

With love,Tenika xx